Thick as Thieves - PALM SPRINGS, CA
Founder + Creative Director: 2016 – Present

• Founded and scaled a boutique retail brand recognized nationally for its design-forward point of view, curated product mix, and immersive brand experience.
• Built and led the brand from concept to profitable brick-and-mortar and e-commerce business, owning the creative vision across all touchpoints.
• Directed all creative initiatives including brand identity, product and in-house inventory design, retail environments, signage, shopper experience, photography (lifestyle and studio), fine art, and digital content.
• Led creative strategy and execution across website, social platforms, campaigns, and collaborations, ensuring consistency and cultural relevance.
• Developed and managed teams while overseeing operations, vendor relationships, inventory, events, and compliance while balancing creative excellence with business performance.

Featured in: Goop, Magnolia Journal, Los Angeles Times, House Beautiful Magazine, Women’s Health Magazine, Sunset Magazine, Locale Magazine, Desert Magazine, Palm Springs Life, Buzzfeed, Westways Magazine, and The ShopKeepers.

NOCoast Originals - St. Louis, MO
Creative Director: 2014 – 2016

• Directed creative strategy and execution at an independent experiential agency known for bold brand activations, immersive events, and non-traditional campaigns.
• Led creative direction and artistic vision for experiential, branded content, and integrated campaigns.
• Traveled nationwide to uncover and document authentic stories from makers, communities, and ambassadors, blending documentary storytelling with branded content rooted in real experiences.
• Played a hands-on role in reality and docu-series television production, including camera work, talent scouting, content development, and brand integration.
• Collaborated closely with clients and partners to translate brand values into culturally resonant experiences.

Clients include: Bacardi USA, Grey Goose, New Amsterdam Vodka, Bombay Sapphire, Dewars, Viniq, Carnivor Cabernet, Giant Screen Films, and Gas Monkey Garage.

New honor society - St. Louis, MO
Senior Art Director: 2012 – 2014

• Key creative leader in launching and growing a boutique sister agency offering a modern alternative to traditional advertising models.
• Led creative development of integrated campaigns from concept through execution, delivering work on time and within budget.
• Designed internal initiatives and client-facing communications that reinforced agency culture and brand voice.
• Mentored interns and junior creatives, fostering growth while modeling a collaborative leadership style.

Clients include: eBay, Devine Color, Red Man, Timber Wolf, Longhorn, and General Snus.

Momentum Worldwide - St. Louis, MO
Senior Art Director: 2009 – 2012

• Led creative and visual design across national campaigns and experiential programs for major beverage brands.
• Concepted and executed integrated campaigns across print, OOH, retail, and digital channels.
• Directed branded events through set design, visual identity systems, advertising, and content creation.
• Styled and directed photoshoots, building cohesive brand image libraries.
• Collaborated with Anheuser-Busch’s Innovations Department on new products, packaging, and brand extensions.

Clients include: Budweiser, Rolling Rock, LandShark, Michelob Ultra, Michelob Golden Draft, Michelob Ultra Fruit, Beck's, Bud Light Lime, Margaritaville, Milagro Tequila, and Stoli Vodka.

Zipatoni Company - St. Louis, MO
Art Director: 2006 – 2009

• Led creative development for advertising, retail, digital, and brand identity programs.
• Partnered with leadership on new business initiatives, pitch development, and agency positioning.
• Directed photo and video shoots in collaboration with photographers and filmmakers.

Clients include: Pabst Blue Ribbon, Microsoft, Visa, Sony, Energizer, Nokia, Wagner Spray Tech, GlaxoSmithKline, Splenda, Kimberly-Clark, Pepcid, Rolaids, Timer Wolf, and Redman.

A.G. Edwards & Sons, Inc. - St. Louis, MO
Senior Production Artist: 2000 – 2006

• In-house designer supporting 740+ branches nationwide.
• Designed public-facing advertising, billboards, and sales collateral.
• Managed internal communications including newsletters, quarterly reports, and complex financial documents.

Education

Southern Illinois University of Edwardsville
Bachelor of Arts - Studio Arts 1999
Triple major: Graphic Design, Photography, Drawing

Skills + Tools

Creative direction, brand strategy, integrated campaigns, retail and experiential design, photography and production, content creation, team leadership, mentorship.

Adobe Creative Suite, Squarespace, Shopify, social platforms, AI tools, photography workflows, pen + paper.