As a creative, it’s rare to work on a brand that genuinely brings out so much joy. This isn’t just any ol’ beer brand, this is a lifestyle assignment. From the moment you join the team, you’re encouraged to have fun, be bold, not overthink it, and whatever you do, don’t wear socks.

LandShark’s creative style is loose, sun-worn, and 100% chill. It’s a masterclass in casual branding and proof that when you fully commit to a vibe, people don’t just buy the product; they buy the escape. It’s truly a creative playground where you never have to leave the beach.

During my time with LandShark, I had the opportunity to work on tour sponsorships for both Zac Brown Band and the legend himself, Jimmy Buffett. Other projects included refreshing brand creative, building brand visibility at poolside events, developing seasonal campaigns throughout the year, and a rewarding partnership with the Ocean Conservancy.

This brand felt more like play than work. And the cherry on top? Every time Jimmy’s tour came to town, you got the VIP treatment. And yes, it’s exactly the party they say it is. Parrotheads know the assignment and do NOT disappoint. Fins up!